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 How To Make Instagram Story How do Instagram Stories work? When posting an Instagram Story, you can add stickers, time stamps, and doodles to each Story and apply certain filters and effects. If your account is public, your Story is visible to anyone, but if your account is private, your Story is only visible to those who follow you. Viewers have the option of directly responding to your Story via direct message (DM), liking it, or sharing it with their followers. You do have the option to  disable replies in your app's settings . You can also see who's viewed it by opening up your Story and swiping up on your screen. Instagram Stories vs. Instagram Story Highlights Instagram Stories is a feature that allows you to post ephemeral content available for up to 24 hours. Instagram Story Highlights are collections of saved Instagram Stories that live on a user's profile. Brands and content creators often use Highlights to give their content a second life and add another element...